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Data Age 2025: The Evolution of Data to Life-Critical Don’t Focus on Big Data; Focus on the Data That’s Big Sponsored by Seagate the Data Age 2025 research projects that over 19ZB of storage capacity must ship across all media types from 2017 to 2025 to keep up with storage demands. Around 58% of the capacity will need to come from the HDD industry and 30% from flash technology over that same time frame. Mobile and Real-Time Data These increases in connectivity place a premium on mobile access and real-time responses. The number of people connected worldwide grew fivefold between 2005 and 2015. Over the same time period, mobile phone usage outpaced PC- based internet usage, particularly in geographies with little or no physical Internet infrastructure. By 2025, connected users will number 75% of the world’s population, including previously unconnected groups like young children, the elderly, and people in emerging markets. Mobile data (Figure 9) and real-time data (Figure 10) both show strong growth in the years to come. While mobile holds its own as a percentage of data created, real-time data will grow at 1.5 times the rate of overall data creation. Real-time data usage may involve mobile devices, but doesn’t have to. For example, automated machines on a manufacturing floor, though fixed, depend on real-time data for process control and improvement. In fact, the overwhelming majority of real-time data use will be driven by IoT devices (Figure 11). Figure 9. Mobile Data 30 20% 25 15% 20 15 10% Zettabytes10 5% 5 0 0% 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Source: IDC’s Data Age 2025 study, % of Total Global Datasphere Mobile Data sponsored by Seagate, April 2017 IDC White Paper © 2017 IDC. www.idc.com | Page 16

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