Data Age 2025: The Evolution of Data to Life-Critical Don’t Focus on Big Data; Focus on the Data That’s Big Sponsored by Seagate The mix of data creation by type has been changing over time (see Figure 7). A sharp decrease in entertainment data in total share and the rise of productivity and especially embedded data in our lives to come are readily seen by analyzing the share of data creation by type. Figure 7. Data Creation Share by Type 100% 80% 60% 40% Embedded 20% Productivity data Non-entertainment image/video 0% Entertainment 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Source: IDC’s Data Age 2025 study, sponsored by Seagate, April 2017 By 2025, embedded data will constitute nearly 20% of all data created — three- quarters the size of productivity data and closing fast. Productivity data comes from a set of traditional computing platforms such as PCs, servers, phones, and tablets. Embedded data, on the other hand, comes from a broad variety of device types, including: • Security cameras • Smart meters • Chip cards • RFID readers • Fueling stations • Building automation • Smart infrastructure • Machine tools • Automobiles, boats, planes, busses, and trains • Vending machines • Digital signage • Casinos • Wearables • Medical implants • Toys IDC White Paper © 2017 IDC. www.idc.com | Page 13