Data Age 2025: The Evolution of Data to Life-Critical Don’t Focus on Big Data; Focus on the Data That’s Big Sponsored by Seagate Figure 15. Data Requiring Security 25% 20% 15% 10% 5% 0% 2010 2015 2020 2025 Privacy Compliance Custodial Confidential Lockdown Source: IDC’s Data Age 2025 study, sponsored by Seagate, April 2017 Surprisingly, while the vast majority of data requires at least some form of protection, the actual amount of data protection falls far short of that (see Figure 16). This gap presents an unambiguous increasing industry need for security and privacy technologies, systems, and processes to address it. Figure 16. Actual Status of Data Security Does not 13% Example require 33% Camera phone photos security 46% Digital video streaming 51% Public website content Open source data 42% Requires 32% security 25% Example protected 24% Corporate financial data personally identifiable Requires 45% Information (PII) security 29% 35% Medical records unprotected 25% 2010 2015 2020 2025 Source: IDC’s Data Age 2025 study, sponsored by Seagate, April 2017 IDC White Paper © 2017 IDC. www.idc.com | Page 22