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Data Age 2025: The Evolution of Data to Life-Critical Don’t Focus on Big Data; Focus on the Data That’s Big Sponsored by Seagate • Mobile and real-time data. Increasingly, data will need to be instantly available whenever and wherever anyone needs it. Industries around the world are undergoing “digital transformation” motivated by these requirements. By 2025, more than a quarter of data created in the global datasphere will be real time in nature, and real-time IoT data will make up more than 95% of this. • Cognitive/artificial intelligence (AI) systems that change the landscape. The flood of data enables a new set of technologies such as machine learning, natural language processing, and artificial intelligence — collectively known as cognitive systems — to turn data analysis from an uncommon and retrospective practice into a proactive driver of strategic decision and action. Cognitive systems can greatly step up the frequency, flexibility, and immediacy of data analysis across a range of industries, circumstances, and applications. IDC estimates that the amount of the global datasphere subject to data analysis will grow by a factor of 50 to 5.2ZB in 2025; the amount of analyzed data that is “touched” by cognitive systems will grow by a factor of 100 to 1.4ZB in 2025! • Security as a critical foundation. All this data from new sources open up new vulnerabilities to private and sensitive information. There is a significant gap between the amount of data being produced today that requires security and the amount of data that is actually being secured, and this gap will widen — a reality of our data-driven world. By 2025, almost 90% of all data created in the global datasphere will require some level of security, but less than half will be secured. As data grows in amount, variety, and importance, business leaders must focus their attention on the data that matters the most. Not all data is equally important to businesses or consumers. The enterprises that thrive during this data transformation will be those that can identify and take advantage of the critical subset of data that will drive meaningful positive impact for user experience, solving complex problems, and creating new economies of scale. Business leaders should focus on identifying and servicing that unique, critical slice of data to realize the vast potential it holds. IDC White Paper © 2017 IDC. www.idc.com | Page 4

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