Data Age 2025: The Evolution of Data to Life-Critical Don’t Focus on Big Data; Focus on the Data That’s Big Sponsored by Seagate Figure 2. Annual Size of the Global Datasphere 180 160 140 120 100 80 Zettabytes 60 40 20 0 Data created 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Source: IDC’s Data Age 2025 study, sponsored by Seagate, April 2017 Data’s evolutionary role in the world becomes readily apparent in the amount of data created and utilized by different computing platform types over time. Changing usage becomes visible by comparing computing platforms in three location categories: • Core refers to designated computing datacenters in the enterprise and cloud. This includes all varieties of cloud computing, including public, private, and hybrid cloud. It also includes operational control centers, such as those running the electric grid or telephone networks. • Edge refers to enterprise-hardened computers/appliances that are not in core datacenters. This includes server rooms, servers in the field, and smaller datacenters located regionally for faster response times. • Endpoint refers to all devices on the edge of the network, including PCs, phones, cameras, connected cars, wearables, and sensors. In percentage of total data creation, endpoints have given considerable ground since 2012 and are expected to continue doing so (see Figure 3). Over the past decade, endpoint growth came from PCs, smart phones, and other consumer devices. Although endpoint growth continues, the largest component of this future growth will be in embedded devices such as security cameras, smart meters, chip cards, and IDC White Paper © 2017 IDC. www.idc.com | Page 7