Data Age 2025: The Evolution of Data to Life-Critical Don’t Focus on Big Data; Focus on the Data That’s Big Sponsored by Seagate Figure 13. Enterprise Byte Shipments: HDD and SSD 100% 90% 80% 70% 60% 50% 40% 30% Enterprise 20% SSD 10% Enterprise HDD 0% 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Source: IDC’s Data Age 2025 study, sponsored by Seagate, April 2017 To a lesser extent, tape and optical storage will also continue to be legacy storage media types used in enterprise datacenters, yet for relatively archived data — or data that is very infrequently accessed. Artificial Intelligence Systems Change the Landscape The exploding quantity and availability of data increase the leverage cognitive/AI systems can offer to those who deploy them. IDC estimates that by 2025, two-thirds of global financial firms will integrate cognitive data from third parties to improve the customer experience through targeted product and service offerings and fraud protection. Applications for these cognitive systems touch a large surface of our business and personal lives. For example: • Driverless cars, seen already on some city streets, rely on real-time telemetry and machine learning to “learn” how to drive. Advances in these underlying cognitive systems will shorten the time needed to “teach” driverless cars how to drive. • Insurance companies like AIG and Japan’s Fukoku Mutual have been using artificial intelligence–based “agents” and “virtual engineers” to support live claims agents and increase productivity. IDC White Paper © 2017 IDC. www.idc.com | Page 19