Data Age 2025: The Evolution of Data to Life-Critical Don’t Focus on Big Data; Focus on the Data That’s Big Sponsored by Seagate 2010, nearly 50% of data that was stored was for entertainment purposes, resulting from the distribution of a great many DVDs and Blu-ray Discs. As consumer video consumption shifts subsequently to streaming services, the share of storage within enterprise infrastructure rises and entertainment-related device stored data drops. Other shifts reflect the major trends brought about by the 3rd Platform of computing, including mobile, social, Big Data analytics, high definition video, and cloud computing. The rise of cloud storage increases enterprise usage. Mobile devices, although small, rise rapidly through the projected time period as businesses endeavor to deliver data and services to their customers in real time via these devices. Figure 4. Where Data is Stored 100% 80% 60% 40% Mobile Entertainment 20% PCs 0% Enterprise 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Source: IDC’s Data Age 2025 study, sponsored by Seagate, April 2017 The ultimate outcome of the shift to cloud-based, fast-access, and truly mobile data usage is that data has increasingly become a critical influencer for not only our businesses but also our lives in all aspects. Consider the current state of commercial air travel. The airline industry has thoughtfully deployed its every resource — aircraft, gates, runways, flight crew members, and air traffic controllers — to extract optimal capacity from the air travel infrastructure. This highly interdependent system can be vulnerable to domino effects as a hiccup in any part of the system potentially cascades outward, disrupting travel hours or even days later and thousands of miles away. The airline industry has responded by tapping into the data surrounding itineraries, delays, passenger numbers, maintenance records, and weather so that it can anticipate potential IDC White Paper © 2017 IDC. www.idc.com | Page 9