Just because we can connect our everyday items to the internet doesn’t mean consumers necessarily want to. There are many cases in which it is sensible to take a conventional home product and advance it to “smart” status, but not all products need to be smart-enabled, as consumer shopping data shows. For example, smart refrigerator and smart lightbulb systems have not made the same meaningful leaps as smartwatches and speakers. Both smart fridges and lightbulbs have taken minimal share of their respective conventional products in the last five years. Consumers pay for experiences, not products, and these devices have a ways to go in demonstrating the added value of smart technology to consumers. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1