Number of $2B days 0 out of 272 15 out of 61 Q1 2018 - Q3 2018 (Predicted) November 2017 - December 2017 Looking ahead to Q2, it’s clear that Memorial Day weekend is fast becoming the key online shopping day outside of the holiday season, even though it hasn’t quite broken the $2 billion mark. During November-De- cember 2017, ADI recorded 15 days with over $2B revenue in online revenue in the U.S. There hasn’t yet been a $2B day in 2018, and our model predicts that we won’t have one again until mid-No- vember. Some retailers have been trying to mend this with new holidays like “Prime Day” or “Way Day,” but perhaps the next best holiday for retailers to rally around is Memorial Day. While Memorial Day still hasn’t breached the $2B threshold, it’s the fastest growing day of the year, along with Thanksgiving Day. This year, our model predicts a 19.0% growth for Memorial Day, far above the overall Q2 growth of 14.4%, and above the 15% growth of Cyber Monday and Black Friday in 2017. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1