The Digital Dollar leverages Adobe Sensei to identify retail insights from trillions of data points that flow through Adobe Analytics. Adobe’s retail report, the most comprehensive set of insights and predictions of its kind in the industry, is based on an analysis of more than one trillion aggregated and anonymized visits to over 4,500 retail sites and 55 million SKUs. Adobe Analytics measures online transactions at 80 of the largest 100 U.S. web retailers. All use of the data, insights, and assets from this presentation are property of Adobe but can be used with appropriate citations. Please cite data, insights, or assets from this report and any derivatives as “Adobe Digital Insights analysis of Adobe Analytics data”. The Digital Price Index price changes are measured using the Fisher Ideal Price Index model. Our special thanks to Pete Klenow at Stanford University and Austan Goolsbee at the University of Chicago for their con- tinued advice and guidance on the Digital Economy Project and Digital Price Index. DIGITAL DOLLAR: RETAIL AND ECONOMICS UPDATE 2018Q1