IDEAL MICROSITE SOLUTION Quick to deploy Long lead time (average 2 weeks) Easy integration of existing PPTs & PDFs Need to recreate all content as code Cost effective. AVG spend -.05% of BD budget Cost prohibitive for custom experiences Fully customized & flexible for scrolling & slides Limited to templates of 5-10 scrollable pages Easy to self-author and update in real-time Need to freeze content days/weeks before event, impractical in 90% of scenarios Fluid for all content Non-immersive, interrupting flow Any file type can be presented in immersive way, Some content types not supported (e.g, typical keeping the users in the experience microsite kicked users out to download static PDFs) Track and optimize shared content with deep dive Lack of granular analytics analytics and insights Personalized sharing with robust and compliant Limitedsecurity / access / GDPR compliance back-end security and GDPR