LEADING ON PERFORMANCE Leaders demonstrate and anticipate stronger revenue growth than followers. 60% 35% 22% LEADERS EARLY ADOPTERS FOLLOWERS Expect > 10% growth in the Expect >10% growth in the Expect >10% growth in the next 3 years next 3 years next 3 years Leaders are much more likely to boost customer profitability from personalization, and increase revenue through ecosystem play. Far more agile than followers, they are likely to launch new products and update existing ones faster.