DOLE SOFT SERVE® Brand Standards This Brand Guideline is for the U.S. Only BRAND VOICE AND TONE DOLE SOFT SERVE® is a true-to-fruit frozen treat with on-trend attributes that consumers seek. APPROVED DESCRIPTIONS UNACCEPTABLE DESCRIPTIONS Fruit flavored (or mango-flavored, With, contains, or made with real or fresh pineapple-flavored, etc.) fruit, Natural or All Natural Ingredients Vegan, Dairy-free, Lactose-free, Organic Gluten-free, Cholesterol-free, Fat-free, Made without artificial flavors Made without artificial colors Convenient (for operators) Ready-to-use (RTU) DOLE SOFT SERVE® Disney® DOLE Whip® Original DOLE WHIP® DOLE Whip® Better-for-you Healthy No artificial color Natural color DOLE SOFT SERVE® FLAVORS When listing flavors on a menu, the preferred ways are listed below: 1) DOLE SOFT SERVE® Lemon, DOLE SOFT SERVE® Mango, DOLE SOFT SERVE® Pineapple, DOLE SOFT SERVE® Orange, DOLE SOFT SERVE® Raspberry, DOLE SOFT SERVE® Strawberry, DOLE SOFT SERVE® Lime, DOLE SOFT SERVE® Cherry, DOLE SOFT SERVE® Watermelon 2) DOLE SOFT SERVE® Lemon, Mango, Pineapple, etc. DOLE SOFT SERVE® • You can use DOLE SOFT SERVE® on your store menus and point of sale materials. • The trademark designation should be used as set forth: • 1st mention: DOLE SOFT SERVE® • Subsequent mentions: DOLE SOFT SERVE • Never refer to or use Disney or its properties, which are trademarked, in connection to DOLE Whip® • Never refer to DOLE Whip® -3-