Generate demand 90% 88% 72% Interactive content stands B2B buyers start with search Self-educated buyer out from competition SEO offers the lower CPL (Cost Per 72% of B2B buyers prefer doing their Lead),but PDFs are not SEO-friendly own online research vs. sales And 91% of buyers prefer interactive & visual content over static Google Gartner Business2Community Engage Convert Win

Generate demand Engage 80% 5m 19s 50% B2B go-to-market is digital Average RELAYTO visit More persuasive 3.3X longer than average By 2025 most B2B sales interactions Visually-rich communications judged B2B site visit between suppliers and buyers will as more ‘credible, competent, occur in digital channels professional, interesting’ Contentsquare Applied Cognitive Gartner Psychology, 2013 Convert Win

Generate demand Engage Convert 14 220% 84% Interaction and conversion Increase in shareability of Buyers value experience events per average interactive content vs static Buyers believe the experience is RELAYTO/ visit just as important as its products Outgrow and services RELAYTO 2021-2022 Salesforce Win

Generate demand Engage Convert Win 2x 1.4x 70% Win rate Faster revenue growth Higher revenue from investing in digital customer engagement Uplift in deals won when using Experience-focused businesses grow RELAYTO/ digital proposal and revenue 1.4x faster than their competitors State of Customer Engagement buyer reading rooms Report 2022, Twilio Forrester RELAYTO study