To share or not to share What consumers really think about sharing their personal information ACKNOWLEDGEMENTS The authors would like to thank Marcello Gasdia and Aijaz Shaik Hussain for their contributions to this project. ABOUT THE DELOITTE CENTER FOR INDUSTRY INSIGHTS The Deloitte Center for Industry Insights is the research division of Deloitte LLP’s Consumer and Industrial Products practice. The Center’s goal is to inform stakeholders across the consumer business and manufacturing ecosystem of critical business issues, including emerging trends, challenges, and opportunities. Using primary research and rigorous analysis, the center provides unique perspectives and seeks to be a trusted source for relevant, timely, and reliable insights. To learn more, visit www. deloitte.com/us/cb and www.deloitte.com/us/manufacturing. ABOUT SSI Celebrating 40 years in business, SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research. SSI reaches participants in 90+ sample coun- tries via Internet, telephone, mobile/wireless, and mixed-access offerings. SSI staff operates from 40 offices and remote staff in over 20 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting, and data processing. SSI’s employees serve more than 3,500 customers worldwide. Visit SSI at www.surveysampling.com. Deloitte offers a complete portfolio of services to help complex organizations establish their cyber risk ap- petite, design and implement Secure.Vigilant.Resilient. programs, and assist in the ongoing management, maintenance, and adaptation of their programs as the business and threat environments change. Contact the authors for more information, or read more about our cyber risk services at https://www2.deloitte.com/ us/en/pages/risk/solutions/cyber-risk-services.html. 9