How to get started 03 Select the “Engagements” objective when creating a new campaign. 04 You'll be brought to the "Details" tab the Campaign Setup form. Here you will name your campaign, choose your funding source, and set campaign dates and budget. Create a campaign name. This won’t be public. We recommend you use a descriptive name for ease in reporting, ie: audience targeted, creative, etc. 05 Choose the proper Funding Source and input your Daily and Total campaign budgets. Set start date and (optional) end date. • We recommend longer flights to achieve greater CPM efficiencies. Set parameters for your ad group(s). • Ensure to only select “Accelerated Pacing” if you have a very short flight with more flexible cost ranges 21
Engagement Objective Playbook Page 20 Page 22