Engagement ad formats Here are all the Twitter ad formats that work with the engagement objective. Twitter ads offers a variety of product options to showcase your content and media in the best format possible. Although they can be used interchangeably, most map directly to a specific objective and marketing goals to maximize results. Explore some of our most popular ad formats below, and experiment with a few to find the best fit. • Promoted Video/GIF 
 • Promoted Image
 • Video Website Card
 • Image Website Card
 • Promoted Moments 
 • Promoted Text
 
 Tweets with video receive 10x Fun fact higher engagement than those without video. 07