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Campaign Pro Tips The best way to know if your campaign’s working? Try things out. Start a few campaigns, one for each marketing initiative, so you can get a sense of what works best. Test, iterate, win. Below are some insider tips for maximizing your campaign’s performance. Auto-bid Include a video Try things out Start with auto-bid to And don’t forget to follow Vary the creative (3-5 see how ads perform in creative best practices. pieces) and copy, the auction. headlines, and calls-to- action to see what’s working. Vary ad formats Go broad Don’t over optimize Using 3-5 different ad Target as broad as possible, Resist temptation to over- formats drives the best utilizing look-alikes, optimize. After edits, wait brand lift. Remember, the keywords, interests, 2-3 days to allow learnings same creative from a conversation topics, to progress. standard Tweet can be retargeting, and expand turned into a website card. your audience features. Pro Tip #1 Pro Tip #2 We’ve got Higher bids receive Lower bids have less your back. more unique reach. unique reach and a higher frequency rate Our systems will automatically serve your best (average number of performing ads to the people you want to see times a person sees them. Plus, we’re here to talk campaign your ad). strategy and effective ways to reach your key demo. 19

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