Overview Here are all the things you can do with engagements campaigns. • Announce new product launches or product benefits. • Connect your brand with events happening in the world around you. • Create a dialogue between you and your customers. Want to drive awareness for your business? Here’s how Engagements campaigns can help. • Expand the reach of your content like blog posts, white papers, and more. • Connect with influencers and brand advocates by ensuring they see your content. • Promote awareness around events and product launches. • Ask for Retweets to gain a broader audience. Twitter’s cost-per-action pricing means you only pay for the results you’re looking to drive. Here’s how For the engagement objective this it works. means you’ll only be charged when someone clicks on your Tweet, including Reweets, replies, likes, poll votes, and hashtag clicks. Trying to get the most reach instead? Try using the reach objective instead. In an engagement campaign, you’re only charged for every 1,000 Tweet engagements. What you pay per engagement depends on your budget, bid, and the targeting you select. As part of this offering, you’ll get real-time bid guidance based on your targeting goals. Want to know more? Read up on Twitter Ad pricing. 04