Bids Let’s talk campaign bidding When setting up your engagements campaign, you can select between automatic or maximum bidding as your bid type. We recommend the automatic bid option since this automatically bids on your behalf, maximizing your campaign's chance to serve. If you choose a maximum bid advertisers, your campaign may when you set up your campaign not serve. In addition to and input your bid, think of your controlling the amount you pay max bid as how much you're per action, you can also control willing to pay per engagement. the daily budget you’re willing to Remember, an engagement spend on each campaign. Once counts as all clicks on your Tweet, your daily budget has been including Retweets, replies, likes, reached, the campaign will stop poll votes, and hashtag clicks. serving until the following day (or until the daily budget is When entering your bid, it's increased). You can also set a important to think carefully about total budget for the campaign. the value each engagement brings to your business. We You’re encouraged to test your provide a recommended bid objective with a CPE bid in the (informed by past successful suggested range. This range campaigns and auction dynamics) varies based on your which indicates the amount that optimization preferences. It may will best help you reach your goal. also be higher during heavy You will never be charged more traffic events (like Holidays), than your bid and advertisers are where there are more brands often charged less. However, if competing for the attention of your bid is not competitive your audience. relative to other Keep A higher bid means you are more likely to in mind win the auction, which will then lead to more engagement. 18