How to get started 06 You’ll next be taken to the Ad Group details page where you will be prompted to create an Ad group name Set optional start and end date Set a total ad group budget (optional). Select bid type; Automatic Bid (recommended) or Maximum Bid. If you select Maximum bid, enter your maximum bid amount. Last set your frequency cap preference. We recommend Set up measurement tracking if applicable. (Check with automatic but you can your local Twitter sales rep to see what measurement customize how many tracking is available in your area) impressions you want per 1 day, 7 days and 30 days. 22