THE REALITY OF INNOVATION 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (05:02 -05:29) Even though I've had relatively senior roles about bringing innovations, I've never had a blank check scenario where my job was to bring a $10 million investment idea to the board and expect it to get approved from a spreadsheet. So I think having this minimal viable innovation or product idea is almost a requirement in many businesses nowadays Eric West