KEY TO UNLOCKING INNOVATION 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (42:05 - 42:17) If you don't have those strong client relationships and understanding, then you're not going to have the right to innovate with them. Because they don't know you and they don't trust you. So we have to focus on that, on the customer. Eric West