CASESTUDY The Canaccord Genuity Advisory Program for Women Entrepreneurs TheCanaccordGenuityAdvisoryProgramforWomenEntrepreneursisaninitiativeconceived in the spirit of our commitmenttofosteringaninclusive,innovativeandentrepreneurial environment,bothwithinourfirmandinthebroaderbusinesscommunity. Launchedin2019, thisprogrampairshigh-potentialfemaleCEOs “TheCanaccordGenuityAdvisoryProgramfor “I strongly recommend this program withmembersofacarefullyselectedAdvisoryGroupcomprisedof WomenEntrepreneursoffersasolidcombination to any woman entrepreneur looking successful entrepreneurs and leading business innovators, for one- ofstrategicadvice,networkingandmentorship. on-onementorship. We achievethisbyintegratingthetalentsofour “ togaininsightsfrom CanaccordGenuitypeople,whoareexcellentat experienced business leaders. Additionally, senior CG capital markets and wealth management workingwithemergingbusinesses,andourexternal professionals volunteer time and relevant expertise to provide advisorswhoofferawealthofexperienceas The team at CG did not strategicadvicewiththeobjectiveofhelpingeachleaderachieve successful world-class entrepreneurs.” hold back when it came to their business goals. This program demonstrates our commitment DavidKassie to supporting global entrepreneurs, while championing women on Chairman supporting this program their path to participation in the capital markets. CanaccordGenuityGroupInc. and the participants, so it did not feel FollowingthesuccessofourCanadianlaunch,weexpandedthe like it was going against their ethos programin2021towelcomeapplicantsfromallregionswhereCG to work with us, which was especially operates. OUR PROGRAMOFFERS meaningful.” • One-on-onementorshipfromasuccessfulentrepreneur KateBate • Strategic advice from adedicated team of CanaccordGenuity DevonBrooks:CEO& Dr.DinaKulik:Founder Keren Moynihan: Co- SaawanLogan: Co- ManagingDirector/ Partner,Tendril Design &Animation Creator, Sphere &CEO,Kidcrew Founder&CEO,Boss Founder/CEO, North professionals Insights Water 2019Participant. • Networkingopportunities • AninvitationtoourAnnualGlobalGrowthConference,the premiereglobaleventforgrowthcompaniesandinvestors Traci Costa: Founder LucyAylen:CEO, Monica Ruffo: CEO, Katherine Vellinga: CEO,PKBeans NeverFullyDressed WellToldInc. CEO, ZirkovaVodka