Crafting the future of work: the big impact of microbusinesses Etsy sellers challenge conventional notions of entrepreneurship, and don’t conform to traditional images evoked by terms like startup, business owner, and entrepreneur. Instead of the conventional notion of a startup—a tech company in a coastal city— or Main Street business owner, Etsy sellers are tech-enabled micro-businesses, crafting a new face of entrepreneurship. Most Etsy sellers are women. In the U.S., 87% of Etsy sellers identify as women, which is in stark comparison to only 33% of business owners nationally,3 and 51% of the independent workforce who identify as women.4 In the U.S., the median age of business owners is a little over 50 years old.5 87% The median age of an Etsy seller is 37, two years younger than the median age reported in our 2015 seller census. In fact, an Etsy seller is nearly three of Etsy sellers are women times more likely to be younger than 35 than other U.S. business owners, and 63% of Etsy sellers are under the age of 45, compared to only 40% of other U.S. business owners.6 Etsy enables creative entrepreneurs in remote areas to connect with buyers all over the world. Nationwide, 28% of Etsy sellers live in rural areas, compared to 17% of U.S. non-farm business owners.7 4 2017 Seller Census Report