and regulatory obligations, yet are hungry to comply with rules. As businesses of one, the bookkeeping, accounting, and regulatory burdens fall on their shoulders. Policymakers can help by considering the implications that any new administrative burdens would have on the smallest of businesses. Etsy sellers can be an instrumental voice in demonstrating the intricacies and nuances that accompany running a tech-enabled microbusiness, and their experiential knowledge can help shape a more streamlined tax system for all. Policymakers should also increase resources devoted to outreach and education, in order to save on enforcement efforts down the line. International trade for microbusinesses The internet has made it possible for creative entrepreneurs across the globe to connect with buyers who value their craftsmanship, but global trade laws and regulations have not kept pace with the rapid growth of peer-to-peer trade. In trade policy negotiations ahead, policymakers should prioritize a universal, low-value customs exemption, and aim to harmonize customs, duties, and consumer protections to allow for microbusinesses to thrive. Policymakers should also make customs and duties information easily accessible—for example, through an open API—making it easier for microbusinesses to navigate existing rules and regulations. Entrepreneurial skills and training for microbusinesses Etsy sellers and makers often teach themselves their craft. While the majority of U.S. Etsy sellers are college educated, they often seek training to optimize their online shop, or expand their skill set in the new economy. Current workforce development programs rarely offer training and support for those looking to become self-employed, focusing exclusively on traditional job training and placement programs. Policymakers should continue to expand the training and support services they provide to help more people to move into self-employment and experiment with microbusinesses. Governments could help microbusinesses start and grow by creating opportunities to connect with local consumers, providing access to space to make or sell goods, and offering educational resources and services that specifically target the needs of the self-employed. Workforce development programs should expand their offerings to include microbusiness support and training, ensuring these opportunities are available to the unemployed and underemployed. Access to the internet For the price of an internet connection, anyone can spread new ideas or start a business—even spark a new industry. It’s this democratic access that makes the internet so revolutionary and allows Etsy sellers to compete with 15 2017 Seller Census Report
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