Methodology A total of 4,497 Etsy sellers across six markets (the U.S., the U.K., Canada, Germany, France, and Australia) participated in an online interview from Nov 10 to Dec 5, 2016. Unless otherwise noted, the survey data in this report includes Etsy sellers in the United States only. The sample was taken from a database of sellers who had sold at least one item in the previous 12 months. Sellers from our database were randomly contacted and invited to take part in the survey via email. The survey was developed by Etsy and GfK, and the research and writing was conducted by Etsy. End notes 1 Upwork and Freelancers Union, “Freelancing In America: 2016 Survey,” October 6, 2016. 2 Ibid. 3 “National Entrepreneurial Demographics.” Kauffman.org. Web. 1 Mar. 2017 4 McKinsey Global Institute. Independent Work: Choice, Necessity, and the Gig Economy. 2016 5 Babson College. The State Of Small Business In America 2016. Goldman Sachs 10,000 Small Businesses, 2016. 6 Ibid. 7 SBA Office of Advocacy. Demographic Characteristics of Business Owners and Employees. Washington, 2015. 8 United States Census Bureau. ACS Demographic and Housing Estimates. American FactFinder, 2017. Web. 1 Mar. 2017. 9 Babson College. 10 “ Rural Population (% Of Total Population)”. Data.worldbank.org. 2017. Web. 1 Mar. 2017. 11 Federal Reserve Banks of New York et. al., 2015 Small Business Credit Survey: Report On Nonemployer Firms. New York, 2016. 12 “ GDP (Current US$) | Data.” Data.worldbank.org. 2017. Web. 1 Mar. 2017. 13 Small operations employ less than 10 people. Internal etsy data. 14 E conomic Innovation Group. The New Map of Economic Growth and Recovery. 2016. Print. 17 2017 Seller Census Report