Payments & Other Fees Revenue by User Geography In Millions Rest of World Asia-Pacific Europe US & Canada Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue- generating activity. This allocation differs from our revenue by geography disclosure in our consolidated financial statements where revenue is geographically apportioned based on the location of the marketer or developer. 7
Facebook Q4 2017 Results Page 6 Page 8