FiNE Pasifika Brand Book

F'INE Pasifika Aotearoa Trust works to uplift all Pasifika peoples and believes that no one should be left behind.

04 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 F ʼ INE (fee-neh) is a Pacific LGBTQI+ / MVPFAFF+ focused Charitable Trust that provides Whānau Ora navigational services to: Fa ʼ afafine or Fa ʼ atama (Samoa, American Samoa), Fakaleiti or Leiti (Tonga), Fakafifine (Niue), Akava ʼ ine (Cook Islands), Vakasalewalewa (Fiji), Palopa (Papua New Guinea), Mahu (Hawaii) Haka huahine (Tokelau) and Rae rae (Tahiti). The Rainbow community also includes a wider spectrum of western identities and terms, such as Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, and the Intersex community and their families. The above is a snapshot of identities and terms which also includes a wide range of people with various gender identities and sexual orientations not listed above.This support is available to Pasifika MVPFAFF / LGBTQI+ peoples and their families in the Auckland region. We endeavor to support rural Pasifika LGBTQI peoples and their whānau/fanau with pathways and connections to services if they are not available in their hometown. Whānau Ora is an approach that supports whānau and families to achieve their aspirations in life. It places whānau at the center of decision-making and supports them to build a more prosperous future. F’INE (fee.neh) F’INE Pasifika Aotearoa Trust works to uplift all Pasifika peoples and believes that no one should be left behind. Who we are

05 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 A world where all Pasifika peoples thrive, where their mana and identities are respected, protected, nurtured and upheld. Our Vision • Restoring cultural practices that uplift and centres Pacific people. • Empowers voice and visibility of Pacific MVPFAFF / LGBTQI+ people. • Maintaining and sustaining healthy relationships between Pacific MVPFAFF / LGBTQI+ people and their families. • Facilitates the restoration of mana and dignity of Pacific peoples. • Advocates in improving health and wellbeing for Pacific peoples. F'INE meaning F' Fanau I' Identity N' Navigate E' Equality Fanau, is integral to collective aspirations for kin, it is the umbilical cord we are birthed from. Identity, the place where you stand and connect to land, ancestors, language and culture. Navigate, the journey and your story. Equality/Equity, having choice, opportunity and access to the resources needed. Our Mission

06 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 • Calm • Caring • Down-to-earth • Progressive • Trustworthy • Approachable • Comforting • Bold Brand Personality • Trust • Creativity • Professionalism • Authenticity • Innovation • Energy • Team work • Integrity • Discretion Brand Values

08 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 The main element our logo is the our brand mark. The main element of the brand mark is the canoe (vaka), it is a representation of journey and discovery which resonates with the journey of a person seeking support. The design also incorporates the 5 elements - The Frigate Bird (Air), The Sun (Fire), The wavey lines (Water), The patterned quadrant (Earth) and the white space between the earth/water and the other elements (The sky/The Heavens). Our Logo F'INE Pasifika Aotearoa Trust LOGOMARK BRANDMARK/MONOGRAM

09 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 Our logo was created to be versatile, and a versatile logo always has multiple variations. The alternate variation of our logo is a circular badge/crest. This varation should always be used in the white (monotone) colour except when place on a white background as shown in A. Logo Variation LOGO USAGE DON’TS BADGE A. B. C. • Do not change the logo in an unspecified color or combination of colours. • Do not scale, scretch or disproportionately resize the logo. • Do not use the logo other than Horizontally. • Do not attempt to recreate the logo. • Do use the wrong logo colour on a background without proper contrast. • Do not use the logo as a repeated pattern. • Do not apply graphical elements such as drop shadow or glow. • Do not change the composition of the logo.

10 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 Our Logo is essential to our organisation’s visual identity. It embodies our philosophy and acts as a recognisable signature uniting all parts of our brand. It should be used consistently across all communications. Our logomark must always used thoughtfully and carefully. In order to maintain the integrity of our symbol, a minimum area of surrounding space is required across all visual communication. The exclusion zone must be relative to the size of the brandmark therefore equal to 1:8 of the brandmark size. Avoid using the full logo mark at a size smaller than 30mm / 114px and the brand mark at 35px or 10mm. Clear Space F'INE Pasifika Aotearoa Trust LOGOMARK BRANDMARK/MONOGRAM 35PX/10MM 114PX/30MM 1:8 1:8 1:8 1:8 1:8 1:8 1:8 1:8 1:8

12 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 Colour is highly communicative and plays an important role within our identity. A range of curated colours are available which can be used to communicate in a wide range of tones. A consistent approach to colour usage is integral. Brand colours PRIMARY PINE GREEN WHITE CADMIUM ORANGE PRIMARY COLOUR CODE SECONDARY COLOUR CODE NEUTRAL COLOUR CODE NEUTRALS SECONDARY Hex #03746d CMYK 97 00 06 55 RGB 03 116 109 Hex #f3831f CMYK 00 46 87 05 RGB 243 131 31 Hex #986db3 CMYK 15 39 00 30 RGB 152 109 179 Hex #06acec CMYK 97 27 00 07 RGB 06 172 236 Hex #03746d CMYK 02 02 00 24 RGB 191 191 194 Hex #1E1D20 CMYK 06 09 00 87 RGB 30 29 32 White Gray X 11 Gray Raisin Black Purple Mountain Cyan Process Pine Green Cadium Orange PURPLE MOUNTAIN MAJESTY CYAN PROCESS GRAY X 11 GRAY RAISIN BLACK

13 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 The brand mark should only be used in the specified combinations below. If the brand mark is to be placed on an image, ensure to use only the white (monotone) colour. Logo Colours BRAND MARK

14 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 The coloured logo mark should only be used on the Pine Green background or the white background. In some cases where the coloured variation can be placed on images that provide enough contrast, it can also be used. Otherwise, the all white (monotone) variaiton should be used. Logo Colours COLOURED F'INE Pasifika Aotearoa Trust F'INE Pasifika Aotearoa Trust

15 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 The monotone version of both logo varations can be used on any of the brand colours. Logo Colours MONOTONE F'INE Pasifika Aotearoa Trust

Aa 17 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 Recoleta is a serif typeface designed by Jorge Cisterna and published through Latinotype in 2018. The design fondly recalls the soft, warm serifs popular during the 1970s, such as Cooper, ITC Souvenir, ITC Clearface and Windsor. Primary font RECOLETA ABCDEFGHIJKLMNOPQRSTUVWXYZ Regular Medium Semi-Bold Bold abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 01234567890!@#$%^&*()

abcdefghijklmnopqrstuvwxyz Aa 18 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 Avenir is a geometric sans-serif typeface designed by Adrian Frutiger in 1987 and released in 1988 by Linotype GmbH. The word avenir is French for "future". As the name suggests, the family takes inspiration from the geometric style of sans-serif typeface developed in the 1920s that took the circle as a basis, such as Erbar and Futura. Secondary font AVENIR ABCDEFGHIJKLMNOPQRSTUVWXYZ Light Medium Heavy Black 01234567890!@#$%^&*()

19 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 The various weights of our typography allows for easily building heirarchy with type. Type heirarchy SAMPLE A A. B. 1. 2. 3. 1. 2. 3. MAIN HEADING Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis RESTORING CULTURAL PRACTICES THAT UPLIFT AND CENTRES PACIFIC PEOPLE. EMPOWERS VOICE AND VISIBILITY OF PACIFIC MVPFAFF / LGBTQI+ PEOPLE. MAINTAINING AND SUSTAINING HEALTHY RELATIONSHIPS BETWEEN PACIFIC MVPFAFF / LGBTQI+ PEOPLE AND THEIR FAMILIES. FACILITATES THE RESTORATION OF MANA AND DIGNITY OF PACIFIC PEOPLES. ADVOCATES IN IMPROVING HEALTH AND WELLBEING FOR PACIFIC PEOPLES. F'INE Paragraph Heading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis F’INE (fee-neh) is a Pacific LGBTQI+ / MVPFAFF+ focused Charitable Trust that provides Whānau Ora navigational services to: Fa ʼ afafine or Fa ʼ atama (Samoa, American Samoa), Fakaleiti or Leiti (Tonga), Fakafifine (Niue), Akava ʼ ine (Cook Islands), Vakasalewalewa (Fiji), Palopa (Papua New Guinea), Mahu (Hawaii) Haka huahine (Tokelau) and Rae rae (Tahiti), The Rainbow community also includes a wider spectrum of western identities and terms, such as Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, and the Intersex community and their families. The above is a snapshot of identities and terms which also includes a wide range of people with various gender identities and sexual orientations not listed above. This support is available to Pasifika MVPFAFF / LGBTQI+ peoples and their families in the Auckland region. We endeavor to support rural Pasifika LGBTQI peoples and their whānau/fanau with pathways and connections to services if they are not available in their hometown. Whānau Ora is an approach that supports whānau and families to achieve their aspirations in life. It places whānau at the center of decision-making and supports them to build a more prosperous future. F’INE (fee.neh) F’INE Pasifika Aotearoa Trust works to uplift all Pasifika peoples and believes that no one should be left behind. F ’I NE (fee-neh) is a Pacific LGBTQI+ / MVPFAFF+ focused Charitable Trust Recoleta (Caps)- Bold Leading: Auto Tracking: 0 (Default) Recoleta- Semi Bold/ Leading: Auto Tracking: 0 (Default) Avenir- Light & Heavy Leading: Auto Tracking: 0 (Default) 1. 2. 3. SAMPLE B 1. 2. 3. Recoleta - Bold Leading: Auto Tracking: 0 (Default) Avenir (Caps) - Medium Leading: Auto Tracking: 0 (Default) Avenir- Light & Heavy Leading: Auto Tracking: 0 (Default)

21 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 The designs are based on the elements that make up the brandmark. A. is a borderless take on the brand mark while B. - F. are the individual parts that make up the brand mark. Each element can be used individually or together. However, A. should not be paired with B. - F. in any composition . The design A. B. C. E. F. D.

23 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 The key visual element was created to allow usage on multiple dimensions across different applications and scenerios. It can be used on multiple background colors of both the primary & secondary colours and works well with all the brand assets combined. Key visual usage finepasifika.org.nz/ F ʼ INE (fee-neh) is a Pacific LGBTQI+ / MVPFAFF+ focused Charitable Trust that provides Whānau Ora navigational services to: Fa ʼ afafine or Fa ʼ atama (Samoa, American Samoa), Fakaleiti or Leiti (Tonga), Fakafifine (Niue), Akava ʼ ine (Cook Islands), Vakasalewalewa (Fiji), Palopa (Papua New Guinea), Mahu (Hawaii) Haka huahine (Tokelau) and Rae rae (Tahiti), finepasifika.org.nz/ F ʼ INE (fee-neh) is a Pacific LGBTQI+ / MVPFAFF+ focused Charitable Trust that provides Whānau Ora navigational services to: Fa ʼ afafine or Fa ʼ atama (Samoa, American Samoa), Fakaleiti or Leiti (Tonga), Fakafifine (Niue), Akava ʼ ine (Cook Islands), Vakasalewalewa (Fiji), Palopa (Papua New Guinea), Mahu (Hawaii) Haka huahine (Tokelau) and Rae rae (Tahiti), The Rainbow community also includes a wider spectrum of western identities and terms, such as Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, and the Intersex community and their families. The above is a snapshot of identities and terms which also includes a wide range of people with various gender identities and sexual orientations not listed above. This support is available to Pasifika MVPFAFF / LGBTQI+ peoples and their families in the Auckland region. We endeavor to support rural Pasifika LGBTQI peoples and their whānau/fanau with pathways and connections to services if they are not available in their hometown. Whānau Ora is an approach that supports whānau and families to achieve their aspirations in life. It places whānau at the center of decision-making and supports them to build a more prosperous future. F’INE (fee.neh) F’INE Pasifika Aotearoa Trust works to uplift all Pasifika peoples and believes that no one should be left behind. Who we are FANAU IDENTITY NAVIGATE EQUALITY finepasifika.org.nz/ F’INE FANAU IDENTITY NAVIGATE EQUALITY

24 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 More examples of how they can be used for internal/external communications (posters, email campaigns or print ads). Key visual usage finepasifika.org.nz/ No one left behind finepasifika.org.nz/ F ʼ INE (fee-neh) is a Pacific LGBTQI+ / MVPFAFF+ focused Charitable Trust that provides Whānau Ora navigational services to: Fa ʼ afafine or Fa ʼ atama (Samoa, American Samoa), Fakaleiti or Leiti (Tonga), Fakafifine (Niue), Akava ʼ ine (Cook Islands), Vakasalewalewa (Fiji), Palopa (Papua New Guinea), Mahu (Hawaii) Haka huahine (Tokelau) and Rae rae (Tahiti), The Rainbow community also includes a wider spectrum of western identities and terms, such as Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, and the Intersex community and their families. FANAU IDENTITY NAVIGATE EQUALITY F ʼ INE (fee-neh) is a Pacific LGBTQI+ / MVPFAFF+ focused Charitable Trust that provides Whānau Ora navigational services to: Fa ʼ afafine or Fa ʼ atama (Samoa, American Samoa), Fakaleiti or Leiti (Tonga), Fakafifine (Niue), Akava ʼ ine (Cook Islands), Vakasalewalewa (Fiji), Palopa (Papua New Guinea), Mahu (Hawaii) Haka huahine (Tokelau) and Rae rae (Tahiti), The Rainbow community also includes a wider spectrum of western identities and terms, such as Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, and the Intersex community and their families. The above is a snapshot of identities and terms which also includes a wide range of people with various gender identities and sexual orientations not listed above. This support is available to Pasifika MVPFAFF / LGBTQI+ peoples and their families in the Auckland region. We endeavor to support rural Pasifika LGBTQI peoples and their whānau/fanau with pathways and connections to services if they are not available in their hometown. Whānau Ora is an approach that supports whānau and families to achieve their aspirations in life. It places whānau at the center of decision-making and supports them to build a more prosperous future. F’INE (fee.neh) F’INE Pasifika Aotearoa Trust works to uplift all Pasifika peoples and believes that no one should be left behind. Who we are finepasifika.org.nz/

26 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 Professionally taken and edited, making sure that the subject is in focus. Photogrphy style should be dynamic, capturing detail, depth, and dimension for a clean, modern professional look that engages the eye. Avoid execssive colour Incedental photography that captures the natural interaction where the subject(s) occasionally lacks immediate interest should always also be considered. Style

WHEN USING PHOTOGRAPHY ASK YOURSELF: 27 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 The use of staged images, overly complicated compositions, common stock images, low resolution images, images where the subject is out of focus , altered or filtered images (i.e images with the background changed), images unrelated to the subject matter, images with the subject matter cropped out should be avoided. • Does the photo convery a single clear, message? • Is there room for typography to support the message? • How does the finished product make you feel at first glance? • Is the finished product good enough to get on a billboard? Style

Level 1, 19C Ronwood Avenue, Manukau, Auckland 2104 PO Box 285, Drury 2247 09 304 0194 Jane-Hermione Granger POSTION + POSITION 09 XXX XXX | 021 XXX XXX [email protected] finepasifika finepasifika.org.nz 29 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 Business Card Business cards can be requested to feature new starters or to re-print for existing staff members.

F'INE Pasifika Aotearoa Trust [email protected] 09 304 0194 finepasifika.org.nz Level 1, 19C Ronwood Avenue, Manukau, Auckland 2104 PO Box 285, Drury 2247 Address line 1 Address line 2 Address line 3 Address line 4 FAO Name Surname Job Title Reference Kind regards, Dear Name Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te. Name Surname Job Title 30 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 Letterhead The F’INE Pasifika letterhead.

31 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 ID Cards The ID cards can be requested to feature new or existing staff members. F’INE Pasifika Aotearoa Trust Level 1, 19C Ronwood Avenue, Manukau, Auckland 2104 PO Box 285, Drury 2247 09 304 0194 finepasifika.org.nz Phylesha Brown-Acton, MNZM EXECUTIVE DIRECTOR + WEAVER F'INE Pasifika Aotearoa Trust ID NUMBER: 0161 Amanaki Prescott-Faletau NAVIGATOR + CREATIVE F'INE Pasifika Aotearoa Trust ID NUMBER: 0162

32 © 2021 F’INE Pasifika Aotearoa Trust BRAND GUIDELINES VERSION 1.1 Email Signature The email signature can be requested to feature new starters or for existing staff members. Jane-Hermione Granger POSITION + POSITION [email protected] 09 XXX XXXX | 02X XXX XXX finepasifika.org.nz Level 1, 19C Ronwood Avenue, Manukau, Auckland 2104 PO Box 285, Drury 2247 09 304 0194