FLIPBOARD MEDIA KIT 3 UNIQUE AUDIENCE Flipboard draws over 100 million of the world's most discerning and UNIQUE MINDSET influential users who arrive in a uniquely receptive mindset. OUR REACH AGE GLOBAL ASPIRATIONAL MINDSET Since our launch in 2010, our user 35% 25–44 23% North America Our users are influential, successful, and base has grown to over 100 million 59% 25–54 37% Asia want more—whether it be in their personal or monthly active users (MAU) 38% 50+ 27% Europe professional lives. This is why we have more spanning every country. 10% South America CEO's per user than any other online platform. 4% Africa 1% Oceania 2017 +100 Million 2016 GENDER ON EVERY DEVICE 90% It is important to 80% I always try to 60 Million 2015 be well-informed about achieve more in life 30 Million 52% Male things 78% I always like to try 48% Female 87% It is important for new products 2015 2016 2017 me to continue to develop new skills in life