Flipboard Media Kit
Guide | 9 Pages
FLIPBOARD MEDIA KIT 1 WHAT IS FLIPBOARD? Flipboard is the world’s largest content curation platform. Powered by people and technology, Flipboard makes it easy to stay informed and get inspired by the stories and products that fuel your passion.
FLIPBOARD MEDIA KIT 2 CCLICLICKKS QS QUUALITALITYY Flipboard presents relevant stories from over 4,000 world-class publishers within a gorgeous user interface. A CURATED EXPERIENCE ALWAYS SAFE Flipboard has a team of editorial All of our publisher partners and experts and editors. They work whitelisted sources are verified, around the clock all over the hand-selected, vetted for quality, world to maintain the highest and comply with our Community journalistic standards and quality Guidelines to ensure a safe of content. environment for brands and people, free of fake news. UNCLUTTERD MINDSET Within a chaotic media landscape, our attention to detail, carefully curated content and immaculate user interface create an experience that cultivates the clearest, uncluttered and most receptive mindset for our users.
FLIPBOARD MEDIA KIT 3 UNIQUE AUDIENCE Flipboard draws over 100 million of the world's most discerning and UNIQUE MINDSET influential users who arrive in a uniquely receptive mindset. OUR REACH AGE GLOBAL ASPIRATIONAL MINDSET Since our launch in 2010, our user 35% 25–44 23% North America Our users are influential, successful, and base has grown to over 100 million 59% 25–54 37% Asia want more—whether it be in their personal or monthly active users (MAU) 38% 50+ 27% Europe professional lives. This is why we have more spanning every country. 10% South America CEO's per user than any other online platform. 4% Africa 1% Oceania 2017 +100 Million 2016 GENDER ON EVERY DEVICE 90% It is important to 80% I always try to 60 Million 2015 be well-informed about achieve more in life 30 Million 52% Male things 78% I always like to try 48% Female 87% It is important for new products 2015 2016 2017 me to continue to develop new skills in life
FLIPBOARD MEDIA KIT 4 Audience + Mindset= BRAND LOVE Reaching this discerning audience in this particular mindset is a unique opportunity to create brand love. THIS DRIVES +100% RESULTS Awareness On average we perform 100% over +50% industry benchmarks in awareness. Purchase Intent But they don't just remember you. They want to be your customers, with an average of 50% over benchmarks in lift in purchase intent.
FLIPBOARD MEDIA KIT 5 DYNAMIC TARGETING We have sophisticated first-party data for targeting to connect brands with the right people, with the right messages, in the right moments. INTEREST TARGETING AUDIENCE TARGETING As an interest-based platform, we Curated audience segments connect your brand to audiences based on demographic and through their interests and purchase data from premium passions using our proprietary third-party sources. Interest Graph data.
FLIPBOARD MEDIA KIT 6 UNPARALLELED AD EXPERIENCE Whether you are interested in video, brand content or beautiful full screen ads, we present your brand in the most uncluttered, premium environment anywhere online. UNITS FEATURED Full Screen Ads Promoted Collection Cinema Loop
FLIPBOARD MEDIA KIT 7 PREMIUM PROGRAMMATIC Programmatic within a high-quality, brand-safe environment has never been simpler. Flipboard’s PMP solutions are a powerful way to distribute your brand assets and captivate your audience at scale. UNITS FEATURED Native Ad Standard Display In Feed Video
FLIPBOARD MEDIA KIT 8 IN GOOD COMPANY
FLIPBOARD MEDIA KIT 9 WHY FLIPBOARD? The world's best content In an unparalleled user experience Drawing the highest quality audience In the most receptive mindset With the world's most desired brands
