Developing New Dealer Logos The following may be used as guidance for developing new dealership logos. Please note dealership logos use our primary corporate trademark, the Ford Oval, not the Ford Signature. Oval Size The Oval can be divided into squares, each of which is called an X area (eight by three squares). Clear space Adding a square top, bottom, left and right creates the clear space (10 by five squares). Font Ford Antenna Medium, title case, left-aligned. Hometown Autos Ford Home CONFIDENTIAL © 2021 Ford Motor Company. All Rights Reserved. DRAFT 05 DRAFT 05