Do Don’t Don’t place the Ford Oval in white over images that are too busy to allow optimum legibility Don’t use outdated Ford Ovals. Please discard these assets from your files Don’t crop the Ford Oval Don’t recolor the Ford Oval Don’t place the Ford Oval in white over backgrounds that are too light to allow optimum legibility Do use the Ford Oval in Ford Blue over light backgrounds and with proper clear space to increase visibility View Additional Ford Trademark Legibility Guidelines Do use the Ford Oval as the corporate logo, representing the company as our primary trademark Do consider using the Ford Oval in white over Ford Blue to increase brand recognition Don’t position the Ford Oval on an angle (Vertical uses will be approved on a case-by-case basis) Presented By Don’t use the Ford Oval to coin a word or phrase, or as a word in a sentence Don’t distort, skew, break apart or modify the Ford Oval Please assess an experience, space or communication holistically to avoid “over-logo-ing.” In general, a single logo within each point of view is enough. -TASTIC! THAT’S Way The Home CONFIDENTIAL © 2021 Ford Motor Company. All Rights Reserved. DRAFT 05 DRAFT 05