Legibility Ford Oval and Ford Signature in Ford Blue The Ford Oval and Ford Signature in Ford Blue may be used on top of images, illustrations, textures or patterned backgrounds, but only if optimum legibility is maintained. Any disruptive matter, words, symbols or marks should be removed from the area (measured as 1/3 the height of the asset) surrounding the Ford Oval and Ford Signature. Ford Oval and Ford Signature in White Consumer testing shows greater recognition of the Ford Brand when these assets are used on top of Ford Blue; however, they may sit on top of colors, imagery, patterns and textures that allow optimum legibility. The Ford Oval and Ford Signature should be prominent and cannot be obscured. Because the Ford Oval in white has a transparent background, placing it over colors, images, illustrations, textures or patterns can change the appearance of the Oval. Special care should be exercised to ensure that optimum legibility is maintained. Please email [email protected] for review. Home CONFIDENTIAL © 2021 Ford Motor Company. All Rights Reserved. DRAFT 05 DRAFT 05