Use Case 2: As a Seal of Authenticity • Ford Parts • Ford Accessories • Motorcraft ® • Ford Blue Advantage • Ford Official Licensed Products Use Case 1: When Trust Matters Most Use Case 3: As a Beacon of the Brand and a Message of Permanence • Vehicle Badging • Dealership Exterior Signage • Ford Campus Exterior Signage • corporate.ford.com • ford.com When to Use the Ford Oval The Ford Oval is our primary corporate logo and strongest Ford asset representing Ford Motor Company globally. * It’s displayed prominently on our products, our dealerships and our world headquarters. This page outlines instances when the Ford Oval should be used. * Based on Brand Distinctive Assets Global Ipsos research, August 2020. • Corporate Reporting • Investor Relations • Legal Communications • Financial Communications • Sponsorships • Partnerships/Joint Ventures • Corporate Entities • Ford Dealership Logos • Sub-Brands • Ford Credit • Ford Service • Ford Protect ® • Ford Fund • Ford Fleet/Police Responder ® • Ford Performance • Built Ford Tough ® (in shield) • Recalls Home CONFIDENTIAL © 2021 Ford Motor Company. All Rights Reserved. DRAFT 05 DRAFT 05