Proper Color Reproduction Adobe Swatch Exchange (.ase) digital color palettes have been provided on GEAR to ease adoption of correct color values. It’s important that the correct color spaces and file types are used with the corresponding medium or channel. Please use the information provided here as guidance. File Types: EPS, SVG, PNG, JPG EPS files are for use in all printed materials, including, but not exclusive to, communications, signage, merchandise and collateral. SVG, PNG and JPG files are for use in web, video, social media applications and digital presentations. SVG files are vector with a transparent background and are scalable. PNG files have a transparent background, while JPG files have an embedded white background. Please select the appropriate file type for your usage. Color Codes: Spot, CMYK, RGB, HEX Spot files are for Pantone ® spot-color applications only. CMYK files are used for all other printed materials. RGB files are for screen/video use. HEX color codes are also provided for digital applications. Please select the correct colorway for your usage. Home CONFIDENTIAL © 2021 Ford Motor Company. All Rights Reserved. DRAFT 05 DRAFT 05