Use Case 1: In Shared Moments With the Brand • Social Media Content • Influencer and User-Generated Content (UGC) • Enthusiast Groups • Consumer Experience Initiatives • Branded Content Programs • Experiential Activations • Animation Use Case 2: In Instances Where the Oval Has Already Been Established • Dealership Interior Signage • Ford Campus Interior Signage • Ford Internal Engagement • In-Vehicle HMI • In-App • On Licensed Merchandise When to Use the Ford Signature Derived from the signature of our founder, the Ford Signature is one of our most valuable brand assets. * Through consistent use, it has come to be a strong representation of the Ford Brand. It may now be used without the Ford Oval in proximity, but only as described here. Please continue to treat it with care. * Based on Brand Distinctive Assets Global Ipsos research, August 2020. Home CONFIDENTIAL © 2021 Ford Motor Company. All Rights Reserved. DRAFT 05 DRAFT 05