21 GLOBALGIVING BRAND GUIDE Our brand elements are clean and simple, made up of solid colors, photos, text diagonals, a custom map, simple divider lines, and large quotation marks. Diagonals, used sparingly, add interest to a composition. They can be used at any horizontal angle. Our map is used often as a large graphic element and to add texture to solid colored backgrounds. The “custom map” is made up of squares that have been angled at 45 degrees. The pattern references the diagonals in the logo icon. It also represents the concept that all of us, while uniquely different, are part of a larger whole. Our Brand Elements BRAND ELEMENTS Diamond World Map Diagonals Jumbo Quotes