30 GLOBALGIVING BRAND GUIDE Always Open Never Settle Listen, Act, Learn. Repeat. Committed to WOW We believe in the power of great ideas and that these ideas can come from anyone, anywhere, at anytime. We have an obligation to question the rules, change them for the better, raise the bar, play a different game, and play it better than anyone thinks is possible. We continually experiment. We fail quickly and productively. We use data and feedback to guide our course. We act promptly, enthusiastically, and professionally so people are WOW-ed by their interactions with us. Our Core Values GlobalGiving has four core values that are more than just buzzwords. They’re at the center of our office culture and drive our daily work. These values take the place of manuals and rules; they serve to guide staff whether we are answering a customer call or designing an A/B test. IDENTITY