39 GLOBALGIVING BRAND GUIDE GlobalGiving UK + all other international locations In general, there will be one brand for GlobalGiving, and we won’t specifically call out GlobalGiving UK or GGUK (note the spacing there). If it’s necessary to distinguish locations, we can refer to GlobalGiving’s UK office or our India Partnerships Consultant. GlobalGiving Terms GlobalGiving We prefer GlobalGiving to GlobalGiving Foundation. Always one word, both G’s are capitalized, even in the web address. Do not use “GG” in anything external, unless it needs to be shortened on social media, or is part of a product name like “GG Rewards.” GlobalGiving community Our term for everyone in the marketplace; note we don’t capitalize community. There are many GlobalGiving-specific terms that we use on a regular basis. These are some basic guidelines that help create consistency throughout all of our communications. VOICE Community-led organizations The term for organizations that are deeply rooted in their communities. Note: Hyphenate community led only if the two words are functioning together as an adjective before the noun they’re describing. Examples: “The organization is community led.” “The community-led organization is part of GlobalGiving.” GlobalGiving Gift Cards Capitalize GlobalGiving Gift Cards to indicate a product with a specific name. Use eCards when referring to electronic gift cards. The terms printable cards or print-at-home cards are acceptable and don’t need to be capitalized, as those aren’t the official names. GG Rewards, Partner, Leader, Superstar The name of our system for tracking and rewarding nonprofit effectiveness. Partner, Leader, Superstar and GG Rewards Status should all be capitalized. Programs and Campaigns Capitalize the names of these programs: Field Program, Fellows Program, Accelerator Program. Capitalize the names of campaigns: GlobalGiving Bonus Day, Year-End Campaign, etc.