34 GLOBALGIVING BRAND GUIDE Our Key Messages VALUE PROPOSITION IMPACT GlobalGiving believes communities belong in the driver’s seat of change. This means we work to create a future where nonprofits are accountable first and foremost to the communities they serve; donors trust that communities know best; and social change leaders have access to flexible funding, which they are able to spend in whatever way best serves their communities. THE DONOR EXPERIENCE GlobalGiving makes it possible to support creative ideas that might never be funded through traditional development and philanthropy. Select a project that’s important to you, make a tax-deductible contribution, and then get email updates from the project leaders so you can see how your gift is making a difference. But just because you’re funding the underdog, it doesn’t mean you’re taking undue risk. We have a tested vetting process, and we make sure donors get feedback about how their contributions have been put to work and through the GlobalGiving Guarantee. GLOBALGIVING-DRIVEN FUNDS GlobalGiving typically drives millions per year to our partners in the form of matching funds, corporate partner donations, bonus rewards, gift card redemptions, and as a result of our marketing and fundraising efforts. 97% of our partners benefit from these funds. When you account for all the extra funding that GlobalGiving delivers, GlobalGiving is essentially free for our typical partner. Most nonprofits experience a 0% net fee on GlobalGiving. That means the benefits of using GlobalGiving—access to tools, training, one-on-one support, our trusted platform, and our extra funding—literally pay for themselves. DISASTERS GlobalGiving has partnerships with thousands of trusted nonprofits around the world, so when disasters happen, we can safely and quickly deliver funds to community-led organizations that are best-suited to provide relief. Since 2004, we’ve been shifting decision- making power to crises-affected communities through our unique model of trust-based grantmaking and support. VETTING The organizations that post projects on GlobalGiving go through our rigorous due diligence review, satisfy US and UK government guidelines for international grantmaking and tax deductibility, and meet anti-terrorism requirements. These key messages are at the heart of the GlobalGiving brand; they explain what makes us different and the reasons people partner with GlobalGiving.