GoDaddy Brand Book

GoDaddy was born to give people an easy, affordable way to get their ideas online.

2 We created the GO to be a beacon of empowerment for entrepreneurs everywhere. The GO means different things to different folks, because no two entrepreneurs are the same. To some, it means It’s time to quit your day job. And to others, it means The world needs what you do. To us, the GO means Do what you love. V 1.0 January 2020 GoDaddy Trademark Guidelines © 2020

3 This guide shows how to bring our brand trademarks to life. To protect GoDaddy’s brand trademarks, we require consistency of use and adherence to this guide’s rules. Any usage outside of these rules is strictly prohibited. Sorry, no exceptions. There’s more to our brand than just our trademarked assets. For our complete style guide, visit the GoDaddy Asset Manager at gddam.godaddy.com. Sarah Babineau La Babineau LABABINEAU.COM Make Your Own Way Darlene T. GoDaddy Guide HOW TO EVERYTHING TEAM V 1.0 January 2020 GoDaddy Trademark Guidelines © 2020

5 Lockup Our lockup needs to breathe. Clearspace protects its integrity and clarity. Use the width of the "o" in GoDaddy to keep intruding elements at bay. MINIMUM SIZE .75"/55PX THE LOCKUP SHOULD APPEAR ONLY IN ONE OF THE ABOVE COLORS V 1.0 January 2020 GoDaddy Trademark Guidelines © 2020

6 The GO The GO is a clear statement of advocacy for entrepreneurs everywhere — a symbol of empowerment that encourages them to stand on their own two feet. V 1.0 January 2020 GoDaddy Trademark Guidelines © 2020

7 The GO To present the GO in the most favorable light, use the width of “o” in the GoDaddy wordmark as your guide for clearspace. MINIMUM SIZE .19"/15PX SOCIAL AND APP ICON CLEARSPACE THE GO SHOULD APPEAR ONLY IN ONE OF THE ABOVE COLORS V 1.0 January 2020 GoDaddy Trademark Guidelines © 2020

9 Wordmark To present our wordmark in the most favorable light, use the width of its “o” as your guide for clearspace. MINIMUM SIZE .55"/40PX THE WORDMARK SHOULD APPEAR ONLY IN ONE OF THE ABOVE COLORS V 1.0 January 2020 GoDaddy Trademark Guidelines © 2020

10 Our lockup has maximum impact when it appears on a contrasting color — ideally black, white or everyday blue. Don’t place it on images, accents or textures. Placement Rules PRINT ONLY PRINT & DIGITAL EVERYDAY BLUE WHITE BLACK PRINT & DIGITAL PRINT & DIGITAL PRINT & DIGITAL PRINT ONLY V 1.0 January 2020 GoDaddy Trademark Guidelines © 2020

11 Make your own way. Our trademarks were created with specific intent. Please keep their integrity intact. Trademark Design Violations DON’T ALTER OR ADD ELEMENTS. DON’T ADD SPECIAL EFFECTS. FOLLOW MINIMUM SIZE GUIDELINES. DON’T USE NON-APPROVED COLORS. FOLLOW CLEARSPACE GUIDELINES. DON’T DISTORT. DON’T ALTER. DON'T MIX COLORS. How to use SEO tools. NEVER SET OUR LOCKUP OR WORDMARK IN TEXT. V 1.0 January 2020 GoDaddy Trademark Guidelines © 2020

13 • You may not alter our logo (the GO), wordmark or lockup in any way. • Clearspace guidelines must be adhered to. GoDaddy’s trademarks can’t be displayed in any manner that compromises readability. • You may not use our trademarks in any manner that could imply GoDaddy’s sponsorship or endorsement without written permission from GoDaddy. • You may not use our trademarks to refer to products not offered by GoDaddy. • All rights to the GoDaddy logo are trademarked and the exclusive property of GoDaddy. All goodwill generated through the use of GoDaddy trademarked property will accrue solely to the benefit of GoDaddy. More details at godaddy.com. Legal V 1.0 January 2020 GoDaddy Trademark Guidelines © 2020