GreenPower Brand Usage Guidelines GreenPower logo 6 1.1 Master logo Our master logo consists of the GreenPower wordmark, combined with the GreenPower ‘leaf tick’ brandmark. Together, these elements comprise the only version of our logo that should ever be used to represent our brand, and must be reproduced according to the specifications found in these guidelines. As a logo, the wordmark should never be used independently of the brandmark. The brandmark, however, may be used on its own, perhaps as a social media avatar, or as a secondary design element in a variety of applications. 1.2 Clearspaceandminimumsize 1.2.1 Clear space A minimum amount of clear space must always be maintained around the GreenPower logo, in order to separate it from other elements such as headlines, text, or imagery. The clear space area is equal to the height of the lowercase letters in the logo (x) and is proportional to the size of the logo being used. The same clear space rule applies to all versions of the GreenPower logo. x x x x x 1.2.2 Minimum size Minimum size recommendations must be maintained when using the GreenPower logo. The minimum width of the logo should be no less than 45mm. 45mm