CHALLENGE Static Content Stifles Investment Interest HotSpot Therapeutics, a biotech leader, needed a fresh approach for their Series C fundraising. Traditional static PDFs (overview presentation decks, posters, memos, statements, reports, agreements and publications) and attempts at due diligence data rooms failed to capture investor attention, tell a comprehensive story, and lacked data on viewer engagement. Those content assets were: Uninspiring Data-Blind Story-Starved Static content didn't Static Content offered no The company's narratives provide differentiation effective way to track weren’t presented in a and meaningful dialogue. investor interest, often compelling, without access & version evidence-driven way. control.