Embedding other content Google reads embedded links from RELAYTO documents the same way that it reads any other backlink. This means that embedding content in your documents is a great way to improve your SEO rank while creating a rich customer experience. You can embed any https secure links, and some great places to start are: • Your company website • A third party website • Another RELAYTO document • YouTube videos, Google Maps links, or one of our 1000+ widgets 1. Click “Add Interactivity” 2. Select “Embed” 3. Paste your link and click “Extract Widget”