HOW TO PREPARE
YOUR PDF FOR
SCREENS & RELAYTO/
How of turning your PDFs into compelling experiences
Academy
Experience is the Message
Think of your PDF as a starting point for your document –
not the result.
Take advantage of the possibilities that an interactive
document experience offers. Enhancing your document means
you can leverage rich media, all content sources, and digital
experience best practices - and instantly add them to your
static PDF document. And then measure & maximize the impact
of your ideas.
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Use Large Fonts
A standard piece of paper is typically much bigger than a digital
screen. As a result, text can often be difficult to read when
initially loading a document on a digital device.
Using a larger font will enable your audience to read your
content without having to constantly zoom in on pages.
Although this will reduce the amount of text that can be on
each page, your readers will thank you for their easy reading.
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Leave Empty Space for Native Interactivity
New RELAYTO/ customers are way excited to add
interactivity to their pages, however, they often quickly discover
that there's not enough room to add the features without
planning. We recommend a dual approach:
• Include prominent rich media hyperlinks in your
original document
• RELAYTO/ Extracts your video/audio/social
links automatically
• Plan for additional features you are going to add
AFTER your PDF has been converted into RELAYTO/. For
example, enough space for a live video embed
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Add Video, Thumbnails,
Social Links and CTA to PDF
Since RELAYTO/ turns PDFs into web pages you can now do
much more. Historically, if you added a YouTube link to your PDF
your browser will open a new window to the YouTube page,
making the audience leave the PDF. In most cases, they
get distracted by other videos and never come back to your
document.
Now, when you add hyperlinks such as video's, social media etc.,
to your PDF RELAYTO/ will automatically extract your hyperlinks
and they will open as widgets right on top of your document. No
risk. Just the benefit of a richer, more multi-dimensional page.
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Add Bookmarks to your PDF
Added bookmarks will be extracted into RELAYTO/ table of
contents or MENU and create less work and instant web-like
navigation.
Resources:
• How to add bookmarks in Adobe Acrobat
• How to add bookmarks in Adobe Indesign
• For Powerpoint, Word, and Keynote convert your document
to a PDF and then refer to How to add bookmarks in
Adobe Acrobat
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Page Layout
Let’s say you are creating an eBook. Remember it's an ebook,
not a book. Do not use the layout optimized for books if you
know the document will be consumed on a screen.
• Avoid columns, especially in a document with a
long-form vertical layout. The reader is forced to scroll
down and then up and down again in order to read the
same page.
• Do not make extremely long or wide pages/slides.
We recommend not making it longer than A4 paper or
wider than 16:9 ratio
• Single page cropped (no double spreads). Remove all
crop marks.
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Large PDF File Optimization
• When exporting to PDF use web-optimized output Split
long infographics into multiple pages for faster loading
• Merge all PDF pages into one single file - you can upload
more or change your document afterwards if needed
• If your document is getting too large, you could create
multiple documents and place them into a single hub
• Flatten transparency low resolution
• Convert colors to sRGB
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Navigation
• Page numbers are unneeded as RELAYTO/ offers superior
web-like document navigation
• Avoid headers / footers to create a web-like experience
• Add internal links to connect different parts of
the document and make sure they look actionable and
are easy to touch on hand-held devices
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Extra Performance Tricks
• Avoid using resource expensive compositions / effects such
as transitions / masking - flatten transparency
• Avoid using PDF generators that don't produce ineffective
PDF output
• Fix or don't produce corrupted PDFs that do not conform to
the PDF32000 specification
• Delete clipping paths, when possible, to avoid white ghost
lines in your actual PDF, which can show upon conversion
• PDF comments will not be shown after upload
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