Digital video gains while search slips on mobile Across desktop and mobile platforms, digital video gains  Reflecting similar trends across the industry, Search experienced single digit growth on desktop with stronger growth on mobile, 4% and 31% respectively. However, as a percentage of total desktop advertising revenue, Search contributed 49% ($18.5 billion). On mobile, Search represented 44% ($22.1 billion) of total mobile advertising revenue.  Like Search, Banner Advertising saw growth across desktop and mobile platforms in FY 17, 5% and 35% respectively. On desktop, Banner Advertising represented 24% ($9.0 billion) of total desktop advertising revenue. Banner Advertising represented 37% ($18.4 billion) of total mobile advertising revenue.  In FY 17, the Digital Video format also grew across both desktop and mobile platforms, 16% and 54% respectively, outpacing all other digital ad formats. Digital Video represented 15% ($5.7 billion) of total desktop advertising revenue and 13% ($6.2 billion) of total mobile advertising revenue. * Other includes: Classifieds, Lead Generation, and Audio. PwC | IAB internet advertising revenue report 13