Historical pricing model trends Hybrid showed a significant uptick from 1% to 4% year-over-year  Performance-based pricing, the leading pricing model since 2006, fell two percentage points to 62% of total revenue in FY 2017.  CPM pricing fell one percentage point from FY 2016 accounting for 34% of revenue in FY 2017.  Hybrid pricing increased to nearly 4% of total revenues in FY 2017, up from the 1% reported in FY 2016. PwC | IAB internet advertising revenue report 18