Historical advertising market share Internet advertising extends its lead and market share, while television growth slows In every year since 2010, the annual growth rate of Internet advertising has exceeded that of other advertising media. Internet advertising has experienced double-digit annual growth in every year except 2009; no other media has experienced double-digit growth in any year. Advertising Revenue $100 ($ billions) $90 $80 $70 $60 $50 $40 $30 $20 $10 $0 2010 2011 2012 2013 2014 2015 2016 2017 Internet Television Newspaper Radio PwC | IAB internet advertising revenue report 20