Historical data findings Annual and quarterly revenue growth Revenue Revenue (in mil) Q/Q growth Y/Y growth (in mil) Q/Q growth Y/Y growth Q1 2003 $1,632 3% 7% Q1 2010 $5,942 -5% 9% Q2 2003 $1,660 2% 14% Q2 2010 $6,185 4% 14% Q3 2003 $1,793 8% 24% Q3 2010 $6,465 5% 18% Q4 2003 $2,182 22% 38% Q4 2010 $7,449 15% 19% Total 2003 $7,267 21% Total 2010 $26,041 15% Q1 2004 $2,230 2% 37% Q1 2011 $7,264 -2% 22% Q2 2004 $2,369 6% 43% Q2 2011 $7,678 6% 24% Q3 2004 $2,333 -2% 30% Q3 2011 $7,824 2% 21% Q4 2004 $2,694 15% 24% Q4 2011 $8,970 15% 20% Total 2004 $9,626 33% Total 2011 $31,735 22% Q1 2005 $2,802 4% 25% Q1 2012 $8,307 -7% 14% Q2 2005 $2,985 7% 26% Q2 2012 $8,722 5% 14% Q3 2005 $3,147 5% 35% Q3 2012 $9,236 6% 18% Q4 2005 $3,608 15% 34% Q4 2012 $10,307 12% 15% Total 2005 $12,542 30% Total 2012 $36,570 15% Q1 2006 $3,848 7% 37% Q1 2013 $9,806 -5% 18% Q2 2006 $4,061 6% 36% Q2 2013 $10,260 5% 18% Q3 2006 $4,186 3% 33% Q3 2013 $10,609 3% 15% Q4 2006 $4,784 14% 33% Q4 2013 $12,106 14% 17% Total 2006 $16,879 35% Total 2013 $42,781 17% Q1 2007 $4,899 2% 27% Q1 2014 $11,414 -6% 16% Q2 2007 $5,094 4% 25% Q2 2014 $11,678 2% 14% Q3 2007 $5,267 3% 26% Q3 2014 $12,207 5% 15% Q4 2007 $5,946 13% 24% Q4 2014 $14,152 16% 17% Total 2007 $21,206 26% Total 2014 $49,451 16% Q1 2008 $5,765 -3% 18% Q1 2015 $13,179 -7% 16% Q2 2008 $5,745 0% 13% Q2 2015 $14,302 9% 23% Q3 2008 $5,838 2% 11% Q3 2015 $14,688 3% 20% Q4 2008 $6,100 4% 2% Q4 2015 $17,382 18% 23% Total 2008 $23,448 11% Total 2015 $59,550 20% Q1 2009 $5,468 -10% -5% Q1 2016 $15,849 -9% 20% Q2 2009 $5,432 -1% -5% Q2 2016 $16,889 7% 18% Q3 2009 $5,500 1% -6% Q3 2016 $18,175 8% 24% Q4 2009 $6,261 14% 3% Q4 2016 $21,607 19% 24% Total 2009 $22,661 -3% Total 2016 $72,521 22% Q1 2017 $19,352 -10% 22% Q2 2017 $20,786 7% 23% Q3 2017 $21,764 4.7% 20% Q4 2017 $26,106 20% 21% Total 2017 $88,008 21% PwC | IAB internet advertising revenue report 25